Intuition and design

Useful intuition in any area doesn’t come from the lackadaisical, self-centered, self-indulgence, and the hit-and-miss attitude…. Intuitive decisions and judgments come from hard work and insightful understanding. Knowledge and understanding… that is intense and articulate. This hard won, and truly contemplative intuition certainly can lead to penetrating and innovative design solutions. – Frank Cronk, during a conversation on intuition (Professor of Art, Design & Visual Studies; University of Idaho)


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