Design is, design isn’t: Part 2

Glenn Fleishman:

Graphic design isn’t about snowing a client into believing a story you spin. Graphic design is about understanding the way in which type, color, shape, and other factors may communicate specific feelings or facts. It is about legibility, optics, psychology, and more. One doesn’t train in design to make posters or logos. One trains to develop an increasingly intuitive sense of what works and why.

Vertigo poster by Saul Bass, 1958.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s